Case Study
SeedLegals

"I love the RaaS (Recruiting as a Service) model that we have with Move. It lets me hire huge numbers of people at a fixed known cost and has transformed the way we've grown our business."
Anthony Rose, CEO & Cofounder
SeedLegals
Seedlegals are a UK-based scaleup with a SAAS platform designed for startups. Their service automates legals such as shareholder agreements, employee options schemes and fundraising.
Before engaging with Move, they had four key challenges that needed addressing:
1: They lacked a structured, inclusive hiring process with little consistency across internal teams and, consequently, a lack of gender diversity in their cohort. Gender balance was 67.5% Male / 31.5% Female and 1% Non Binary.
2: They had no internal team and needed to double their headcount within 12 months, from a standing start of 72 employees in August 2021.
3: Cost per hire was £7,000, with an over-reliance on agencies.
4: Time to Hire was an average of 12 weeks.
Why SeedLegals chose Move
As CEO and founder of SeedLegals, Anthony Rose explains, “The pay-per-hire model doesn’t suit the nature of start-up businesses.”
He explained that it is both prohibitively expensive and encourages the wrong way of working.
With Move, SeedLegals enjoyed a ‘SaaS’ style model of recruiting, allowing them to hire volumes of people at a fixed and known cost.
“Had I had a pay-per-hire model, the bills would’ve been insane and prohibited the number of hires we’ve made. Instead, the Move model is transformative.”
“The way the recruiting industry works is, for the most part, misaligned with the way London’s startups actually want to grow their team.”
93
Annual hires made
6
Weeks of average time to hire
2400
£ Average cost to hire
Move’s solution: Inclusive, structured process
Move reset SeedLegals’ entire recruitment process to ensure consistency and scalability.
We introduced Hiring Manager training and onboarding to the new process and structured, persona-driven hiring manager intake meetings became the standard.
Deliverables included:
● Business Value Proposition
● Employer Value Proposition
● Team-level and role-specific Value Proposition
● Core hiring criteria
● Questions Banks with SeedLegals core values woven into them
● Answer Guidelines established to create standardisation and fair assessments
Move also launched sourcing campaigns utilising sales methodologies with a multi-step cadence enabling our team to attract and engage top talent.
Our Acquisition Specialist ensured hyper-personalised candidate engagement at scale, while our Talent Partner ensured SeedLegals Hiring Managers were informed and guided, quarter-backing the hiring process. When a candidate entered the process, our Talent Partner took over and ensured candidates moved through the process at speed.
Move helped SeedLegals achieve the following results:
● Decreased Time to hire from 12 weeks to 6 weeks.
● Decreased cost per hire from £7000 to £2400.
● Hiring rate went from an average of 2 to 6 hires per month.
● Decreased agency spend from 33% to 0%
● Improved gender diversity of employees from a split of 67.5% Male / 31.5% Female / 1% Non Binary to 51% Male / 48% Female / 1% Non Binary.
SeedLegals Hiring Managers also rated Move at an 8,7/10 when reviewed.
Move was recently named a finalist in the In-house Recruitment Awards 2022 for their work with SeedLegals.
I love the RaaS model that we have with Move. It lets me hire huge numbers of people at a fixed known cost and has transformed the way we’ve grown our business.